The Club
The Club weightlifting rebrand
The Club is a full-service health & fitness club serving St. Simons Island, Sea Island, Brunswick, Jekyll Island and the rest of the Golden Isles. They offer their members many options and classes for getting & staying fit, and are always looking for ways to improve the experience for The Club members. They wanted to completely renovate their weightlifting & strength-training area with state-of-the-art branded equipment and a unique look & feel. We partnered with The Club to create an exciting experience for their members who use the weightlifting & strength training area regularly, and to obtain new members who would be motivated to start working out there.
Deliverables
Identity & Branding
We created a stylized, strong mark & alternate logo that conveyed power and determination, while still staying true to The Club’s overall logo and colors. This was used to brand every piece of new equipment and the space itself.
Photography
After the renovation was complete, we took a series of dynamic shots with members of all ages using the updated room & equipment. Many of the shots were given a darker, grittier feel to better give a sense of building strength and power. These shots were used in all collateral related to this area of The Club.
Social Media
The renovation was a big deal (and a big investment). The Club wanted to make sure that everyone in the area knew what was happening! We helped them create a buzz around their opening night event to entice existing and new members.
Collateral Graphics
New shirts using the bear mascot and tagline were created to sell at The Club, as well as banners and wall graphics.
