An identity carries a lot on its shoulders. Identity is made up of your logo + all the visual aspects, like type & graphic elements, that are a consistent part of your brand. The identity of your company will thrive around a strong logo that represents your company’s values, products, services, and message for many years to come.
A robust, unique logo is the basis for your business identity. It is an important investment. We work with you so you will have a dynamic logo that will grow with your business.
Your identity defines who you are as a company to the world. It is the foundation for your brand and how you want customers to perceive you. So, it is very important to make sure your identity is an accurate, professional representation of your company. The first step in creating your unique identity is your logo. When we create your logo, we’ll also provide elements for you to use with your logo so that your identity is consistent across everything you do.
Here’s a look at our logo & identity process:
Step 1: Analysis
We work with you to create a clear picture of your company: what you are now, where you were, and where you’d like to be as a business.
What are the complete range of products and/or services provided?
What is your mission? What is your story and why did you start your business?
What are the core beliefs that are important to your company?
What is your brand personality? (if your brand was a person, what kind of personality would they have?)
What kind of voice would your brand have? (if your brand was a person, how would it communicate?)
How do you differentiate yourself from your competition? (What do you do better than anyone else?)
If you could describe your brand in just 3 words, what would they be?
Taken together, these are the elements that should be communicated through your identity.
Step 2: Research
After we get to know your business, we get to work. We will thoroughly research your field or industry, your competition, the needs and tastes of your target client demographic, and explore directions for your logo & identity based on those results.
Step 3: Concepts
We then create and present 1-3 complete logo concepts. This could also include mood boards to give an idea of a general look & feel for the identity moving forward, or color options for each concept.
Step 4: Refine
After studying the concepts, it’s up to you to decide which logo or elements of different logos you feel best represents your company. We will take your feedback and finalize your logo & identity elements.
Step 5: Final Identity
When your logo is approved by you, we will send you your logo in multiple formats, colors, and orientations, so you’ll have everything you need to start using your logo in everything you do! Protecting and preserving your logo & identity is important: We’ll also provide you with brand guidelines, so your identity will look the same no matter how it’s used.
We understand that as the main representation of who you are as a company, your logo is a crucial investment. It is the bedrock of your overall identity & brand. In the sea of company logos, we help your identity make waves.