Smoked slow. Piled High. Marketing to perfection.
We know what we like. We like good food. We like companies that value relationships. We like creative freedom. Now, find us a company that nurtures creative relationships and also has good food? Well, we just found love.
This love story begins with h2o creative group on a mission to connect with an existing business that we knew had a great product, lots of potential, and leadership we wanted to grow with. Hog-N-Bones was at a point where we could help build their brand and marketing efforts to reach the next level, rivaling national brands in their market.
We were challenged to lift this existing brand from a local restaurant to a national chain, all the while keeping their all-American, BBQ joint vibe. We needed to solidify their voice: Masculine, rooted, handmade/handcrafted, and local.
Our brand direction, design and photography put Hog-N-Bones on the same stage with national restaurant chains as far as overall look, consistency and brand cohesiveness. Areas like traditional marketing and branding, digital marketing, and social media grew as their franchise did. New locations are popping up throughout the region and more are in talks to get the smoker fired up. Hog-N-Bones has more than doubled their physical presence since committing to their branding journey with h2o creative group and they continue to grow and evolve.
“While the competition had chosen a clean, simplistic menu, we developed a visual expression that would emphasize real-food, intentional service, soulful people, rustic-chic ambiance and powerful like an ole days’ cattle mark.”