What do you get when you mix a local family business, creative freedom, and the magic of Christmas? The most festive website in h2o holiday history.
Harold and Jackie Webster came to us for seasonal social media management, updated photography, and a new website that embodies their family business of over 40 years.
The website needed to not only show off the spirit of Webster’s Christmas Tree Farm but have the capabilities for customers to pre-order trees and wreaths. They wanted the redesign to be cleaner, easier to navigate, and up-to-date with the changing seasons. Our Web Project Manager & UI/UX Designer, Morgan Rooks, was the obvious choice for the job.
The Websters challenged us to provide an ideal user experience for their customers, as well as a fully operational store. Above all, the website needed to include family, memories, and the overall vibe of the Websters. Yes, that included a guest appearance by Beau (IYKYK).
With research, planning, design, and a lot of artistic direction, Morgan found an ideal solution for their website and online store. Always thinking ahead, she designed the website to grow with the family and the business. As holiday seasons approach, changes and additions will be an easy task for us while the Websters focus on the farm.
Visiting the Webster’s Christmas Tree website has become more than just getting directions to the farm. It’s an experience on its own. The website is a gateway to the holiday hype customers will find at the farm. It’s a collection of memories that lead others to make their own. Traditions start at Webster’s.
“By combining the client’s needs as well as wants for a more family and memory-based design, we created a story/memory book feel that puts the user in the middle of their own future memory by choosing Webster’s.”