Skip to main content

Tag: Food & Beverage

Southern Roost

Written on . Posted in Campaigns, graphicdesign, Photography, Web.

southern roost

Services we provided

The Challenge

Develop a unique and memorable brand for a fast-casual chicken restaurant franchise serving breakfast and lunch in the Southeast. The brand needed to reflect its Southern charm while standing out in a saturated market.

Our Approach

We leaned into Southern hospitality’s flavors and feelings, crafting a warm, rustic, and playful brand identity. From logo design and brand identity (gift cards, business cards, etc.) to wall murals, menus, website design, and social media strategy, we ensured every touchpoint was steeped in charm and authenticity. By incorporating thoughtful elements like food packaging design, photography, merchandise, and exterior & POP signage, we made Southern Roost not just a restaurant but a true community staple.

The Results

Southern Roost launched with a distinct brand that resonated with customers and made a strong impression in the fast-casual dining world. They now stand out as a fresh take on Southern comfort and are slated to open more restaurant locations in the near future.

Why it Worked

Our strategy combined rustic Southern aesthetics with modern design elements, creating a brand that felt both familiar and innovative—a winning recipe for success.

h2o wins big at C2A

award winning brand

h2o Creative Group proudly took home a 2024 C2A Award for Retail Branding with the Southern Roost Restaurant Launch. This project brought Southern charm to life through bold, modern branding and a seamless customer experience.

Read more

Like what you see? Contact us.

you might like these too

Food & Beverage

Continue reading

Hog•N•Bones

Written on . Posted in Campaigns, graphicdesign, Photography, Web, work.

Smoked slow. Piled High. Marketing to perfection.

We know what we like. We like good food. We like companies that value relationships. We like creative freedom. Now, find us a company that nurtures creative relationships and also has good food? Well, we just found love.

Services

This love story begins with h2o creative group on a mission to connect with an existing business that we knew had a great product, lots of potential, and leadership we wanted to grow with. Hog-N-Bones was at a point where we could help build their brand and marketing efforts to reach the next level, rivaling national brands in their market. 

We were challenged to lift this existing brand from a local restaurant to a national chain, all the while keeping their all-American, BBQ joint vibe. We needed to solidify their voice: Masculine, rooted, handmade/handcrafted, and local. 

Our brand direction, design and photography put Hog-N-Bones on the same stage with national restaurant chains as far as overall look, consistency and brand cohesiveness. Areas like traditional marketing and branding, digital marketing, and social media grew as their franchise did. New locations are popping up throughout the region and more are in talks to get the smoker fired up. Hog-N-Bones has more than doubled their physical presence since committing to their branding journey with h2o creative group and they continue to grow and evolve.

“While the competition had chosen a clean, simplistic menu, we developed a visual expression that would emphasize real-food, intentional service, soulful people, rustic-chic ambiance and powerful like an ole days’ cattle mark.”

– Anne Goodstein, Creative Director

Like what you see? Contact us.

you might like these too

Food & Beverage

Continue reading

King and Prince Seafood

Written on . Posted in graphicdesign, work.

campaigning through
a pandemic

2020? Never heard of it. Except we have. We lived it. We quarantined it. We evolved from it. We grew in it. And by “we”, we’re talking about the collective relationships between h2o and our client partners. A perfect example of a company taking an unprecedented situation and pushing forward is one of our oldest clients, King & Prince Seafood (K&P).

Services

illustration, branding, identity

As a B2B company, K&P saw many of its foodservice customers struggle during the pandemic. Struggling to keep enough staff, keep enough supply, and just to stay open. K&P challenged us to position the Sensations product as valuable, versatile, and easy-prep so that their clients could easily serve unique, quality seafood menu items while keeping labor costs low and boosting profits. Together we needed to find a way to acknowledge the pain points faced by operators and position K&P Sensations as a tool to help them bounce back after the shutdowns.

After some concept brainstorming, we ultimately landed on “Survive & Thrive” as a theme. It was immediately both relevant and optimistic for the target audience of foodservice operators. Based on research to find the right look and feel, we designed the campaign booklet to have a format of a “survival handbook” that is easily portable and designed to deliver only essential, helpful recipes & details. This style was carried across all campaign pieces.


King & Prince Seafood is a large seafood processing company serving foodservice operators with three facilities nationwide. They have almost 100 years experience in the seafood industry, with a wide range of seafood products, and they pride themselves on exceeding customer expectations. We have worked closely with their marketing team for many years, helping to create four large campaigns a year to build awareness for operators on different King & Prince products.

“King & Prince values their relationships with their customers, as much as we do here at h2o. We were happy to help K&P design this campaign that they could use to assist their foodservice customers through some of the hardest parts of the pandemic.”

amanda blyler – designer

Like what you see? Contact us.

you might like these too

Food & Beverage

Continue reading