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Vidalia Onion Committee

Written on . Posted in graphicdesign, work.

modernizing a georgia icon without losing its roots.

the vidalia® onion committee needed a brand that could win over a new generation of superfans — without ever letting go of the georgia farmers and small-town history the vidalia® onion actually comes from.

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THE CHALLENGE

how do you modernize something people already love?

the vidalia® onion committee exists to protect and promote something georgia farmers have spent generations perfecting. that’s a real responsibility and it meant the rebrand couldn’t just chase trend. it had to earn a spot with a new generation of shoppers while still feeling instantly, unmistakably vidalia® to everyone who already grew up on it.

get it wrong in either direction of too polished, or too stuck in the past and you lose someone. the committee needed both at once.

OUR APPROACH

we went looking for the roots before we touched the design.

before a single logo sketch, we went deep into vidalia® onion history and pulled reference from vintage georgia farm signage: the lettering, the hand-painted feel, the honesty of it. that research became the backbone of a system built to be clean and versatile enough for a modern brand, but never so polished it forgot where it came from.


WHAT WE DID

one system, built to flow everywhere.

  • brand identity

    a mark and visual system simple enough to work small on packaging, but with enough character to feel homegrown.

  • website

    rebuilt site giving the vidalia® onion its own visual identity online.

  • social, ads, & print

    social content, digital advertising, and print & display materials built off the same consistent system.


THE RESULTS

adopted everywhere, growing everywhere.

the rebrand is now live across the committee’s consumer marketing, retail packaging, social channels, and trade outreach. social engagement and reach have grown meaningfully since launch, and the system is still expanding into new retail materials in active development — a good sign a brand is actually working, not just sitting on a shelf.

more work we’re proud of

LET’S WORK TOGETHER

got a brand that’s ready to look as good as it deserves?

let’s talk about it.

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Agriculture

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Davenport Homes

Written on . Posted in graphicdesign, Morgan, work.

a brand luxury buyers could feel before they opened the front door.

davenport homes builds move-in-ready southern farmhouses on st. simons island starting north of $900k. they came to us with a rough color direction and a big vision. we turned it into a full brand world.

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THE CHALLENGE

a beautiful house isn’t the same thing as a believable brand.

davenport already knew how to build a home worth living in for generations. what they didn’t have yet was a brand system that could carry that same confidence into every place a buyer might meet them first — online, in an ad, or standing in an empty room deciding if this was the one.

that meant we were building what a buyer feels in the fifteen seconds before they can explain why they love a house: quality, longevity, craftsmanship.

Davenport Homes’ rough concept they brought to us

OUR APPROACH

we don’t invent a brand. we go find the one that’s already there.

davenport’s founders already had a love of southern tradition, genuine pride in craftsmanship, a belief in building things that last. our job was to excavate that and give it a visual language confident enough to stand next to a big money price tag.

we built it around five themes: craftsmanship & longevity, heritage & authenticity, elegance & refinement, distinctive yet timeless, and one recurring character running through all of it.

THE OPEN HOUSE PACKAGE

the highest-stakes brand moment in real estate.

a buyer standing in an empty room is making an emotional decision in real time. we designed for that exact moment.

  • welcome & open house signage

    “Welcome home” signage built to set the tone the moment a buyer walks up.

  • leave-behinds

    Branded business cards and contact materials, so every visitor leaves with something tangible.

  • branded merch

    Polos, caps, and cups carrying the mark off the job site and into everyday use.

  • future homes & feature posters

    We created a looping presentation of upcoming builds and room-by-room feature call-outs posters, branded top to bottom.

WHAT WE LEARNED

luxury real estate is experienced.

Nobody buys a $900,000 house because of a spec sheet. They buy it because of how it makes them feel standing in the home, and every piece we built, from the mark to the leave-behind flyer, was there to build a little more of that confidence.

That’s the whole job, really: not inventing a brand, but finding the one a client already believes in and making the audience feel it.

more work we’re proud of

LET’S WORK TOGETHER

got a brand that’s ready to look as good as it deserves?

let’s talk about it.

start a project

Professional

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Combat Email Spoofing With An Enforceable DMARC Policy

Written on . Posted in Jeff, Splash, Web.

DMARC protection from email spoofing

Cybercriminals are constantly evolving their tactics, and one of the most damaging trends is the rise in email spoofing—where attackers forge your domain to send fraudulent emails. Whether it’s phishing scams targeting your customers or internal email impersonation attempts, failing to secure your domain leaves your business vulnerable.

Why DMARC Matters

DMARC (Domain-based Message Authentication, Reporting & Conformance) is a critical email security protocol that helps prevent unauthorized senders from using your domain. However, simply enabling DMARC at a “none” policy (monitoring only) isn’t enough—especially with the increase in spoofing attacks. To truly protect your brand and recipients, you need an enforceable DMARC policy set to quarantine or reject suspicious emails.

The Risks of a Weak DMARC Policy

Without an enforced policy, attackers can continue sending fraudulent emails that appear to come from your domain. This can lead to:

  • Phishing attacks that deceive your customers or employees
  • Brand reputation damage from unauthorized emails
  • Compliance risks for industries with strict email security requirements

Taking Action

  1. Start with DMARC monitoring – Review reports to identify legitimate and unauthorized senders.
  2. Authenticate all authorized senders – Ensure SPF and DKIM are correctly configured.
  3. Gradually enforce DMARC – Move from “none” to “quarantine” and eventually “reject” to block spoofed emails.

With email-based threats increasing, implementing an enforceable DMARC policy is no longer optional—it’s a necessity. Protect your business, secure your domain, and ensure your emails reach inboxes safely.

Need help setting up DMARC? Let’s talk!

Check out our DMARC service page for more details or to schedule a quick meeting.

Coastal Pines Technical College

Written on . Posted in Campaigns, graphicdesign, Photography.

coastal pines technical college

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The Challenge

The goal was to motivate high school students to overcome self-doubt and recognize their potential for success through the education and resources offered by Coastal Pines Technical College. The campaign aimed to transform negative perceptions into moments of empowerment.

Our Approach

We focused on flipping the narrative, replacing feelings of “I can’t” with “Of course I can.” Through a mix of authentic storytelling, aspirational imagery, and uplifting messaging, we captured students’ attention and inspired confidence. Using digital advertising, traditional media, and bold billboard designs, we showcased the opportunities Coastal Pines offers and highlighted how students could shape their future with the right support.

The Results

The campaign struck a chord, boosting enrollment inquiries and helping students see their potential in a new light. Coastal Pines became synonymous with empowerment, growth, and success—proof that the right message can make all the difference.

Why it Worked

By addressing the emotional barriers to success, we created a campaign that didn’t just inform but inspired. Our approach tapped into students’ aspirations and showed them a clear path forward, making education feel not only attainable but exciting.

h2o wins big at C2A

award winning brand

h2o Creative Group earned a 2024 C2A Award for Advertising – Integrated Campaigns with the Empower Tomorrow campaign for Coastal Pines Technical College. This inspiring project motivated students to shape their future through education and opportunity, blending digital, social, and traditional advertising.

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Education

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The Yard: Virtual Golf

Written on . Posted in graphicdesign, Web, work.

Breaking Golf’s Stuffy Rules with The Yard’s Laid-Back Brand

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The Challenge

Rebrand golf with an emphasis on fun and accessibility. The Yard needed a playful, non-traditional identity that reflected their mission to make golf casual, enjoyable, and open to everyone.

Our Approach

We ditched the golf course clichés and brought in bold typography, cheeky taglines, and vibrant imagery. From the logo to the merch, every design element screamed “no rules, just fun.”

The Results

The Yard transformed golf into a laid-back, approachable experience that resonated with a younger, fun-loving audience. Memberships and attendance surged as people flocked to “golf their way.”

Why it Worked

We tapped into the culture of fun and relaxation, designing a brand that breaks down barriers and invites everyone to grab a club and join the party.

the yard earns honorable mention at C2A

award winning brand

h2o Creative Group received an Honorable Mention in Branding – Brand Identity for The Yard: A Laid-Back Branding Experience. This project redefined traditional golf branding with a fun, approachable identity that captures the spirit of good times and great swings.

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Retail

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Southern Roost

Written on . Posted in Campaigns, graphicdesign, Photography, Web.

southern roost

Services we provided

The Challenge

Develop a unique and memorable brand for a fast-casual chicken restaurant franchise serving breakfast and lunch in the Southeast. The brand needed to reflect its Southern charm while standing out in a saturated market.

Our Approach

We leaned into Southern hospitality’s flavors and feelings, crafting a warm, rustic, and playful brand identity. From logo design and brand identity (gift cards, business cards, etc.) to wall murals, menus, website design, and social media strategy, we ensured every touchpoint was steeped in charm and authenticity. By incorporating thoughtful elements like food packaging design, photography, merchandise, and exterior & POP signage, we made Southern Roost not just a restaurant but a true community staple.

The Results

Southern Roost launched with a distinct brand that resonated with customers and made a strong impression in the fast-casual dining world. They now stand out as a fresh take on Southern comfort and are slated to open more restaurant locations in the near future.

Why it Worked

Our strategy combined rustic Southern aesthetics with modern design elements, creating a brand that felt both familiar and innovative—a winning recipe for success.

h2o wins big at C2A

award winning brand

h2o Creative Group proudly took home a 2024 C2A Award for Retail Branding with the Southern Roost Restaurant Launch. This project brought Southern charm to life through bold, modern branding and a seamless customer experience.

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Food & Beverage

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Secure Your Email with DMARC Management Services

Written on . Posted in Jeff, Splash, Web.

DMARC Email Security

At h2o Creative Group, we understand the critical importance of securing your email communications. That’s why our DevDen Team is excited to offer comprehensive DMARC (Domain-based Message Authentication, Reporting & Conformance) management services, designed to protect your domain from email spoofing, phishing attacks, and other cyber threats.

What is DMARC?

DMARC is an email validation system that protects your company’s email domains from being used for email spoofing, phishing scams, and other cybercrimes. DMARC allows email domain owners to protect their domain from unauthorized use, commonly known as email spoofing. The protocol uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to ensure emails are authenticated before reaching their destinations and provides robust reporting mechanisms to domain owners.

Why Choose h2o Creative Group’s DMARC Management Services?

Expert Setup and Configuration: Our DevDen Team specializes in the correct setup and fine-tuning of DMARC records to align with your organization’s email authentication practices and security policies. We handle the complexities so you don’t have to.

Continuous Monitoring and Reporting: Stay ahead of attackers with our continuous monitoring services. We provide detailed reports that analyze your email traffic and highlight potential security threats, allowing you to respond promptly and effectively.

Enhanced Email Deliverability: With DMARC correctly implemented, you’ll see an improvement in email deliverability rates. Emails verified by DMARC protocols are more likely to reach your customers’ inboxes, ensuring reliable communication.

Protect Your Brand Reputation: Safeguard your brand from being exploited in phishing scams. Our DMARC services help maintain your brand’s integrity and build trust with your customers by ensuring that only authorized emails reach their inboxes.

Compliance Assurance: Many industries are required to meet specific regulatory standards related to data protection and privacy. Our DMARC services help ensure that your email practices comply with these regulations, reducing the risk of costly penalties and legal issues.

Get Started Today

Don’t let your business be vulnerable to email-based threats. Contact the h2o Creative Group’s DevDen Team today to discuss how our DMARC management services can add an essential layer of protection to your email systems. Protect your domain, safeguard your reputation, and enhance your email deliverability with our expert DMARC management services.

Call us at 912-275-7846 or email us at info@h2ocreativegroup.com for a consultation and take the first step towards secure email communication.

Web Development

Coastal Outreach Soccer

Written on . Posted in Campaigns, work.

encompassing the COS brand

“If you build it, they will come.”  – misquoted quote, Kevin Costner.

Coastal Outreach Soccer (COS) is a local nonprofit that provides athletic and academic opportunities for children of underserved and low-income families of Brunswick, GA and surrounding areas. COS partnered with Atlanta United Football Club to construct a new Futsal Court to better reach the community’s youth. 

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COS has a big story to tell – their athletics, academics, and community outreach programs are varied and expansive. The primary challenge: how do we communicate their story visually in a way that is both comprehensive and appealing to kids? The secondary challenge: how do we apply this design language to the entire project–not just a sign on the gate. How do we take visitors from the community and fully immerse them in the COS culture?

With research on how other non-profit organizations achieved similar projects, Designer Andrew Shacklett then dove into finding out ways that COS and the Futsal Court stood apart. Working with the COS staff, Andrew and Project Manager John Daniel, created a concept that encompassed the COS brand, the new project, and the goals they wanted to achieve. This artistically, the illustration-heavy concept would then migrate to the windscreens, kicking walls, print material, and more, including future Futsal locations. 

On March 24, 2022, the opening of the Futsal Court became more than just a ribbon-cutting of a new recreational area–it was a community celebration. Over 200 people attended, including members of local government, the Brunswick-Golden Isles Chamber of Commerce, professional soccer players and staff from Atlanta United, and NFL’s Darius Slay Jr., a major sponsor and supporter of COS. 

h2o creative group is proud to partner with COS and be a small part of the bigger picture change they are making in our community and youth. 


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Government & Nonprofit

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Glen Ella

Written on . Posted in Campaigns, Photography.

h2o escapes
to the mountains

A historical bed & breakfast hidden away in the magical North Georgia mountains invites h2o creative group to capture all the beauty they have to offer. As past guests of this breathtaking establishment, of course, we turn this into an opportunity to tell the visual story of the experience we received at the inn.

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Glen Ella Springs Inn & Restaurant reached out to h2o creative group for updated property photography after working together on a project for their local Chamber of Commerce and tourism campaign in Habersham County of North Georgia. Updated suites, curated menu, wonderfully kept grounds and unique amenities were to be the highlight during this particular photo shoot. 

h2o was tasked to honor the already established brand in order to add new photography to their website, listings, and social media, but also to tap into the charm and personality of Glen Ella with an always evolving digital audience. As a partner with the prestigious Select Registry, we wanted to show that Glen Ella exceeds standards with their service and accommodations. 

With research on other independent properties in their market, as well as conversations with the owners on what they wanted to showcase, we quickly found the details of Glen Ella that stood out the most. Owners Luci and Ed Kivett, true to their hosting and hospitality reputation, went above and beyond preparing the photoshoot with a decadent menu and local talent that were an absolute joy to work with. 


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Hospitality

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