encompassing the COS brand
“If you build it, they will come.” – misquoted quote, Kevin Costner.
Coastal Outreach Soccer (COS) is a local nonprofit that provides athletic and academic opportunities for children of underserved and low-income families of Brunswick, GA and surrounding areas. COS partnered with Atlanta United Football Club to construct a new Futsal Court to better reach the community’s youth.
COS has a big story to tell – their athletics, academics, and community outreach programs are varied and expansive. The primary challenge: how do we communicate their story visually in a way that is both comprehensive and appealing to kids? The secondary challenge: how do we apply this design language to the entire project–not just a sign on the gate. How do we take visitors from the community and fully immerse them in the COS culture?
With research on how other non-profit organizations achieved similar projects, Designer Andrew Shacklett then dove into finding out ways that COS and the Futsal Court stood apart. Working with the COS staff, Andrew and Project Manager John Daniel, created a concept that encompassed the COS brand, the new project, and the goals they wanted to achieve. This artistically, the illustration-heavy concept would then migrate to the windscreens, kicking walls, print material, and more, including future Futsal locations.
On March 24, 2022, the opening of the Futsal Court became more than just a ribbon-cutting of a new recreational area–it was a community celebration. Over 200 people attended, including members of local government, the Brunswick-Golden Isles Chamber of Commerce, professional soccer players and staff from Atlanta United, and NFL’s Darius Slay Jr., a major sponsor and supporter of COS.
h2o creative group is proud to partner with COS and be a small part of the bigger picture change they are making in our community and youth.