Ideate. Design. Develop. That was the goal in 2013 when Okefenokee Tech and Altamaha Tech merged to become Coastal Pines Technical College (CPTC).
Working hand-in-hand with the board members, we developed the now current CPTC brand and subsequent marketing pieces. As their creative team, we design, develop and assist with many levels of their long-term brand marketing, including unique and attention-grabbing campaigns for semester enrollments.
With a broad spectrum of programs offered by CPTC, we had the challenge of conceptualizing an enrollment campaign that would not only stay true to the brand but allow potential students to envision their future selves after graduation.
Coastal Pines has reached record enrollment levels, established itself as the Model Technical College by the Technical College System of Georgia (TCSG), and has won many awards along the way. The secret to their success? Dedication to supplying the workforce of Southeast Georgia, an amazing leadership team, and the encouragement they have given their marketing group (hey, that’s us) to keep pushing the boundaries.
“Since the demographic was very broad, we wanted to create something unique in a way that it captures a wide audience. Something bold came from our research in looking at other technical colleges around the area. The goal is to always stand out in the crowd of others.”