Develop a unique and memorable brand for a fast-casual chicken restaurant franchise serving breakfast and lunch in the Southeast. The brand needed to reflect its Southern charm while standing out in a saturated market.

We leaned into Southern hospitality’s flavors and feelings, crafting a warm, rustic, and playful brand identity. From logo design and brand identity (gift cards, business cards, etc.) to wall murals, menus, website design, and social media strategy, we ensured every touchpoint was steeped in charm and authenticity. By incorporating thoughtful elements like food packaging design, photography, merchandise, and exterior & POP signage, we made Southern Roost not just a restaurant but a true community staple.