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Breaking Golf’s Stuffy Rules with The Yard’s Laid-Back Brand

the yard 

Golf, but make it fun. The Yard’s laid-back vibes and come-as-you-are attitude called for a brand as unique as their approach to the game.

Services we provided

branding
identity
advertising
website
photography

The Challenge

Rebrand golf with an emphasis on fun and accessibility. The Yard needed a playful, non-traditional identity that reflected their mission to make golf casual, enjoyable, and open to everyone.

Our Approach

We ditched the golf course clichés and brought in bold typography, cheeky taglines, and vibrant imagery. From the logo to the merch, every design element screamed “no rules, just fun.”

The Results

The Yard transformed golf into a laid-back, approachable experience that resonated with a younger, fun-loving audience. Memberships and attendance surged as people flocked to “golf their way.”

Why it Worked

We tapped into the culture of fun and relaxation, designing a brand that breaks down barriers and invites everyone to grab a club and join the party.

award winning brand

the yard earns honorable mention at C2A

h2o Creative Group received an Honorable Mention in Branding – Brand Identity for The Yard: A Laid-Back Branding Experience. This project redefined traditional golf branding with a fun, approachable identity that captures the spirit of good times and great swings.

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